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Research papers

Convincing people

People are inundated with polls, findings and figures. This is blunting their perceptions of the value of research, just as the business world has become sold on 'getting closer to your customer'.Not your problem? Think again. It's a time-bomb. We...

Catalogue: Congress 2005: Making A Difference
Author: Neil Swan
Company: Ipsos MRBI
September 21, 2005
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Citation

Swan, N. (2005a, September 21). Convincing people. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/convincing-people